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Academic Programs | Strategic Communication and Public Relations

Strategic Communication and Public Relations (M.A.)

Overview

Business women in their element. Woman smiling on laptop, woman taking a business call, and woman shaking hands after a business meeting.

Trinity’s Master of Arts in Strategic Communication and Public Relations program trains the next generation of communication experts to think critically, strategically, and creatively. The program’s unique blend of technical and tactical course work prepares its graduates to practice the craft of communication ethically and equitably, and with a focus on building relationships that aid in achieving social justice in society.

For those seeking to advance in their current communication role or seek a career change, the Master of Arts (M.A.) degree positions graduates to navigate within the upper echelons of any corporate, nonprofit, government, or private sector organization.

The program is designed for students interested in attaining careers in strategic communication management, public relations, public affairs and digital media. The C-Suite needs communications advisors who serve as counsel that aid in aligning organizational goals with communications efforts.

At the completion of the program students will earn the skills needed to become specialists in all things communication – from content creation to digital strategy – enabling them to have a competitive edge in the marketplace.

The Strategic Communication and Public Relations program requires 36 credits for successful completion. Courses are offered in an accelerated format in the evenings in eight week term course offerings. Significant individual study and guided independent learning throughout each course are required to meet the objectives of each course and the overall goals of the program. Students normally take three courses per semester and complete their degree in two academic calendar years (21 months), although students may elect to complete the degree in three academic calendar years by taking two courses per semester.

 

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Featured Courses

SCPR 520 Multicultural Media History SCPR 530 Olivia Pope in the Real World: Rep & Crisis SCPR 540 Journalism and Public Relations Writing SCPR 600 Media Law SCPR 605 Media Ethics Case Studies SCPR 632 Political Communications and Campaigns


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Career Paths

Social Media Manager and Analyst
Media Specialist
Senior Editorial Manager & Content Specialist
Manager, Corporate and Internal Communications
Digital Director
Fundraiser
Community Relations Specialist
Marketing and Social Media Coordinator
Senior Public Relations Specialist
Communications Writer
Public Policy Associate

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