{"id":2106,"date":"2015-03-26T12:14:55","date_gmt":"2015-03-26T16:14:55","guid":{"rendered":"http:\/\/www.trinitydc.edu\/catalog-20-21\/?page_id=2106"},"modified":"2020-09-18T15:21:52","modified_gmt":"2020-09-18T19:21:52","slug":"strategic-communication-and-public-relations-m-a-bgs","status":"publish","type":"page","link":"https:\/\/www.trinitydc.edu\/catalog-20-21\/strategic-communication-and-public-relations-m-a-bgs\/","title":{"rendered":"Strategic Communication and Public Relations (M.A.) &#8211; BGS"},"content":{"rendered":"<span id=\"Strategic_Communication_and_Public_RelationsM.A.\"><h1>Strategic Communication and Public Relations\u00a0(M.A.)<\/h1><\/span>\n<div class='toc toc'>\n<br>Jump to:\n<ol class='toc-odd level-1'>\n\t\t<ol class='toc-even level-2'>\n\t\t\t<li>\n\t\t\t\t<a href=\"#Faculty\">Faculty<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<a href=\"#Description\">Description<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<a href=\"#Requirements\">Requirements<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<a href=\"#Program_Policies\">Program Policies<\/a>\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t<a href=\"#Course_Descriptions\">Course Descriptions<\/a>\n\t\t\t<\/li>\n<\/ol>\n<\/ol>\n<\/div>\n<div class='toc-end'>&nbsp;<\/div>\n<span id=\"Faculty\"><h2>Faculty<\/h2><\/span>\n<p><a href=\"https:\/\/discover.trinitydc.edu\/faculty-profile\/watson-jamal\/\">Dr. Jamal Watson, Director of Strategic Communication and Public Relations (program chair)<\/a><br \/>\n<a href=\"https:\/\/discover.trinitydc.edu\/faculty-profile\/lewis-peggy\/\">Dr. Peggy Lewis, Executive Dean, School of Business and Graduate Studies and School of Professional Studies<\/a><style type=\"text\/css\">\na.dyn_course_off{padding-left:15px; background-image:url(\/interactive\/catalog\/plus.png); background-repeat:no-repeat; border-bottom:none !important}\n.coursedesc  { display: block; background-color:#fffde5; padding-left:15px; }\na.dyn_course_on{display: block; background-color:#fffde5; margin-top:5px; padding-left:15px; background-image:url(\/interactive\/catalog\/minus.png); background-repeat:no-repeat; border-bottom:none !important; font-weight:bold; line-height:normal; display:block}\n        <\/style><\/p>\n<span id=\"Description\"><h2>Description<\/h2><\/span>\n<p>Trinity's Master of Arts in Strategic Communication and Public Relations program trains the next generation of communication experts to think critically, strategically, and creatively. The program\u2019s unique blend of technical and tactical course work prepares its graduates to practice the craft of communication ethically and equitably, and with a focus on building relationships that aid in achieving social justice in society.<\/p>\n<p>For those seeking to advance in their current communication role or seek a career change, the Master of Arts (M.A.) degree positions graduates to navigate within the upper echelons of any corporate, nonprofit, government, or private sector organization.<\/p>\n<p>The program is designed for students interested in attaining careers in strategic communication management, public relations, public affairs and digital media. The C-Suite needs communications advisors who serve as counsel that aid in aligning organizational goals with communications efforts.<\/p>\n<p>At the completion of the program students will earn the skills needed to become specialists in all things communication \u2013 from content creation to digital strategy \u2013 enabling them to have a competitive edge in the marketplace.<\/p>\n<p>The Strategic Communication and Public Relations program requires 36 credits for successful completion. Courses are offered in an accelerated format in the evenings in eight-week term course offerings. Significant individual study and guided independent learning throughout each course are required to meet the objectives of each course and the overall goals of the program. Students normally take three courses per semester and complete their degree in two academic calendar years (21 months), although students may elect to complete the degree in three academic calendar years by taking two courses per semester.<\/p>\n<span id=\"Requirements\"><h2>Requirements<\/h2><\/span>\n<p><strong>Core Courses\u00a0(9 credits)<br \/>\n<\/strong>ALL of the following courses<br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 520<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 540<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 600<\/span><br \/>\n<strong><br \/>\nResearch Competency Course (3 credits)<br \/>\n<\/strong>ONE course required:<br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 606<\/span><\/p>\n<p><strong>Professional Skills Courses (15 credits)<br \/>\n<\/strong>TWO courses required:<br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 620<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 670<\/span> or <span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 675<\/span><\/p>\n<p>Select THREE of the following Electives:<br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 530<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 532<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 534<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 560<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 570<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 588<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 605<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 622<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 624<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 625<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 626<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 627<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 630<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 634<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 645<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 691<\/span><\/p>\n<p><strong>Capstone (3 credits)<br \/>\n<\/strong>ONE degree capstone course:<br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 699<\/span><\/p>\n<p><script>\nfunction toggleCourse(control) {\n\tif ($(control).hasClass('dyn_course_off')) {\n    \t$(control).removeClass('dyn_course_off').addClass('dyn_course_on');\n\t\tif ($(control).next().is('span')) {\n\t\t\t$(control).next().slideDown('slow');\n\t\t} else {\n\t\t\t$(control).parent().next().slideDown('slow');\n\t\t}\n    } else {\n\t\t$(control).removeClass('dyn_course_on').addClass('dyn_course_off');\n\t\tif ($(control).next().is('span')) {\n\t\t\t$(control).next().slideUp();\n\t\t} else {\n\t\t\t$(control).parent().next().slideUp();\n\t\t}\n\t}\n}\n<\/script><\/p>\n<span id=\"Program_Policies\"><h2>Program Policies<\/h2><\/span>\n<p><strong>Comprehensive Assessment:<\/strong><\/p>\n<p>The Strategic Communication and Public Relations degree program\u00a0requires students to complete a comprehensive final project\u00a0in the Capstone Seminar course. \u00a0Student\u00a0are required to\u00a0interact with a real client and develop a strategic communications plan based on an issue, product, problem, or opportunity, or needed publicity campaign determined by you and the client. Students will present their findings at the end of the semester in a formal presentation to the client and a panel of faculty. Students must earn a grade of &#8220;B&#8221; or better on this project to complete the program.<\/p>\n<p><strong>Elective Courses:<\/strong><br \/>\nAll courses must be at the 500-level or higher to count toward the degree.<\/p>\n<p><strong>Grades in Graduate Courses:<\/strong><\/p>\n<p>Students must maintain a minimum GPA of 3.0 to graduate and no more than one grade of &#8220;C&#8221; may appear on their transcript.<\/p>\n<p><strong>Pass\/No Pass:<\/strong><\/p>\n<p>Graduate students may not take courses on a Pass\/No Pass basis; courses taken Pass\/No Pass do not fulfill certificate requirements.<br \/>\n<strong><br \/>\nTELL Policy:<\/strong><\/p>\n<p>TELL credits are not applicable toward the degree.<\/p>\n<p><strong>Transfer Policy:<\/strong><br \/>\nStudents may transfer up to six\u00a0(6) graduate credits from other appropriately accredited institutions of higher learning toward the degree with approval from their faculty advisor. Associations recognized by the United States Department of Education (USDE) and the Commission on Higher Education (CHEA) confer appropriate accreditation; these associations include but are not limited to regional accreditors.<\/p>\n<span id=\"Course_Descriptions\"><h2>Course Descriptions<\/h2><\/span>\n<style type=\"text\/css\">\na.dyn_course_off{padding-left:15px; background-image:url(\/interactive\/catalog\/plus.png); background-repeat:no-repeat; border-bottom:none !important}\n.coursedesc  { display: block; background-color:#fffde5; padding-left:15px; }\na.dyn_course_on{display: block; background-color:#fffde5; margin-top:5px; padding-left:15px; background-image:url(\/interactive\/catalog\/minus.png); background-repeat:no-repeat; border-bottom:none !important; font-weight:bold; line-height:normal; display:block}\n        <\/style><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 520<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 530<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 532<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 534<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 540<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 560<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 570<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 588<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 600<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 605<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 620<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 622<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 624<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 625<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 626<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 627<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 630<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 634<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 645<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 670<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 675<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 691<\/span><br \/>\n<span style=\"\" title=\"NO MATCHING EVENT ID FOUND IN DATABASE\" >SCPR 699<\/span>\u00a0<script>\nfunction toggleCourse(control) {\n\tif ($(control).hasClass('dyn_course_off')) {\n    \t$(control).removeClass('dyn_course_off').addClass('dyn_course_on');\n\t\tif ($(control).next().is('span')) {\n\t\t\t$(control).next().slideDown('slow');\n\t\t} else {\n\t\t\t$(control).parent().next().slideDown('slow');\n\t\t}\n    } else {\n\t\t$(control).removeClass('dyn_course_on').addClass('dyn_course_off');\n\t\tif ($(control).next().is('span')) {\n\t\t\t$(control).next().slideUp();\n\t\t} else {\n\t\t\t$(control).parent().next().slideUp();\n\t\t}\n\t}\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Communication and Public Relations\u00a0(M.A.) Faculty Dr. Jamal Watson, Director of Strategic Communication and Public Relations (program chair) Dr. Peggy Lewis, Executive Dean, School of Business and Graduate Studies and School of Professional Studies Program Policies Comprehensive Assessment: The Strategic Communication and Public Relations degree program\u00a0requires students to complete a comprehensive final project\u00a0in the Capstone Seminar course. \u00a0Student\u00a0are required to\u00a0interact with a real client and develop a strategic communications plan based on an issue, product, problem, or opportunity, or needed publicity campaign determined by you and the client. Students will present their findings at the end of the semester in &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2106","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/pages\/2106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/comments?post=2106"}],"version-history":[{"count":0,"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/pages\/2106\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.trinitydc.edu\/catalog-20-21\/wp-json\/wp\/v2\/media?parent=2106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}