{"id":2106,"date":"2015-03-26T12:14:55","date_gmt":"2015-03-26T16:14:55","guid":{"rendered":"http:\/\/www.trinitydc.edu\/catalog-17-18\/?page_id=2106"},"modified":"2018-06-08T17:43:47","modified_gmt":"2018-06-08T21:43:47","slug":"strategic-communication-and-public-relations-m-a-bgs","status":"publish","type":"page","link":"https:\/\/www.trinitydc.edu\/catalog-17-18\/strategic-communication-and-public-relations-m-a-bgs\/","title":{"rendered":"Strategic Communication and Public Relations (M.A.)"},"content":{"rendered":"

Strategic Communication and Public Relations\u00a0(M.A.)<\/h1><\/span>\n
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      Faculty<\/h2><\/span>\n

      Dr. Dionne Clemons, Director of Strategic Communication and Public Relations, Assistant Professor (program chair)
      \nDr. Peggy Lewis, Executive Dean, School of Business and Graduate Studies and School of Professional Studies[
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      Description<\/h2><\/span>\n

      Trinity’s Master of Arts in Strategic Communication and Public Relations provides a professional track graduate education for creative individuals looking to change careers or advance their current position leading to the Master of Arts (M.A.) degree.\u00a0 The program is designed for students interested in public relations, media and strategic communication with the goal of becoming effective public relations practitioners and communications managers. Organizations need experienced communicators to effectively convey their messages.\u00a0 The program combines the study of Strategic Communication focusing on how individuals and organizations work and use communication and media to persuade and influence key audiences with the practical PR skills of effective writing, messaging and audience engagement.\u00a0 At the completion of the program students will have the skills needed to successfully connect organizations with their key publics, including employees, consumers, government and the media.\u00a0 Students will know how to communicate the best message, through the right channels.<\/p>\n

      This innovative curriculum prepares students to work in today\u2019s changing media environment including simultaneously pitching stories to journalists, writing a blog for the public and posting to social media. The industry demands that public relations practitioners and communications managers have expertise in writing, information\/social marketing campaigns, web design, visual media, critical and strategic thinking, as well as expertise in media practices and reputation and crisis management.<\/p>\n

      The Program requires 36 credits (twelve 3-credit classes plus a first-semester Transition Seminar). Courses are offered in an accelerated format in the evenings and on weekends. Significant individual study and guided independent learning throughout each course are required to meet the objectives of each course and the overall goals of the program. Students normally take three courses per semester and complete their degree in two academic calendar years (21 months), although students may elect to complete the degree in three academic calendar years by taking two courses per semester.<\/p>\n

      Requirements<\/h2><\/span>\n

      Core Courses\u00a0(18 credits)
      \n<\/strong>ALL of the following courses: