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2017-2018 Academic Catalog | Strategic Communication and Public Relations (M.A.)

Strategic Communication and Public Relations (M.A.)

 

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Description

Trinity's Master of Arts in Strategic Communication and Public Relations provides a professional track graduate education for creative individuals looking to change careers or advance their current position leading to the Master of Arts (M.A.) degree.  The program is designed for students interested in public relations, media and strategic communication with the goal of becoming effective public relations practitioners and communications managers. Organizations need experienced communicators to effectively convey their messages.  The program combines the study of Strategic Communication focusing on how individuals and organizations work and use communication and media to persuade and influence key audiences with the practical PR skills of effective writing, messaging and audience engagement.  At the completion of the program students will have the skills needed to successfully connect organizations with their key publics, including employees, consumers, government and the media.  Students will know how to communicate the best message, through the right channels.

This innovative curriculum prepares students to work in today’s changing media environment including simultaneously pitching stories to journalists, writing a blog for the public and posting to social media. The industry demands that public relations practitioners and communications managers have expertise in writing, information/social marketing campaigns, web design, visual media, critical and strategic thinking, as well as expertise in media practices and reputation and crisis management.

The Program requires 36 credits (twelve 3-credit classes plus a first-semester Transition Seminar). Courses are offered in an accelerated format in the evenings and on weekends. Significant individual study and guided independent learning throughout each course are required to meet the objectives of each course and the overall goals of the program. Students normally take three courses per semester and complete their degree in two academic calendar years (21 months), although students may elect to complete the degree in three academic calendar years by taking two courses per semester.

Requirements

Core Courses (18 credits)
ALL of the following courses:[catalog-courses]
INT 501 BGS Transitions Seminar for Graduate Students
SCPR 520 Multicultural Media History
SCPR 540 Journalism and Public Relations Writing
SCPR 600 Media Law
INT 601 Intro to Research Design and Methods
SCPR 620 Advance Public Relations Writing Across Digital Platforms
SCPR 670 Public Relations Campaigns

Professional Skills Courses (9 credits)
Select THREE of the following courses:
SCPR 570 Web Design
SCPR 560 Digital Analytics
SCPR 622 Digital and Visual Storytelling
SCPR 624 Social Media for Public Relations
SCPR 625 Visual Communications
SCPR 626 Speechwriting
SCPR 627 Persuasive Writing
SCPR 691 Public Relations Practicum

Capstone (3 credits)
ONE degree capstone course:
SCPR 699 Strategic Communication and Public Relations Capstone

Electives (6 credits)
Select TWO of the following courses:
SCPR 530 Olivia Pope in the Real World: Rep & Crisis
SCPR 532 Social Responsibility in Public Relations
SCPR 534 Public Relations Case Studies
SCPR 588 Gender, Race and Class in PR and Media
SCPR 605 Media Ethics Case Studies
SCPR 630 Political Communications and Campaigns
SCPR 634 Dynamics of Strategic Event Planning
SCPR 645 Non-Profit and Advocacy Public Relations
SCPR 675 Public Relations Management

Students can also opt to take any of the following elective interdisciplinary courses in the MSA or MBA programs:
ADMN 633 Nonprofit Marketing and Public Relations
BADM 651 Leadership and Organizational Behavior
BADM 603 Communication for Managers
BADM 633 Entrepreneurial Marketing and Sales

Program Policies

Comprehensive Assessment:

The Strategic Communication and Public Relations degree program requires students to complete a comprehensive final project in the Capstone Seminar.  Student will be required to interact with a real client and develop a strategic communications plan based on an issue, product, problem, or opportunity, or needed publicity campaign determined by you and the client. Students will present their findings at the end of the semester in a formal presentation to the client and a panel of faculty. Students must earn a grade of "B" or better on this project to complete the program.

Elective Courses:
All courses must be at the 500-level or higher to count toward the degree.

Grades in Graduate Courses:

Students must maintain a minimum GPA of 3.0 to graduate and no more than one grade of "C" may appear on their transcript.

Pass/No Pass:

Graduate students may not take courses on a Pass/No Pass basis; courses taken Pass/No Pass do not fulfill certificate requirements.

TELL Policy:

TELL credits are not applicable toward the degree.

Transfer Policy:
Students may transfer up to 6 graduate credits from other appropriately accredited institutions of higher learning toward the degree with approval from their faculty advisor. Associations recognized by the United States Department of Education (USDE) and the Commission on Higher Education (CHEA) confer appropriate accreditation; these associations include but are not limited to regional accreditors.

Course Descriptions


INT 501 BGS Transitions Seminar for Graduate Students
INT 601 Intro to Research Design and Methods
SCPR 520 Multicultural Media History
SCPR 530 Olivia Pope in the Real World: Rep & Crisis
SCPR 532 Social Responsibility in Public Relations
SCPR 534 Public Relations Case Studies
SCPR 540 Journalism and Public Relations Writing
SCPR 560 Digital Analytics
SCPR 570 Web Design
SCPR 588 Gender, Race and Class in PR and Media
SCPR 600 Media Law
SCPR 605 Media Ethics Case Studies
SCPR 606 Strategic Communication Research Methods
SCPR 620 Advance Public Relations Writing Across Digital Platforms
SCPR 622 Digital and Visual Storytelling
SCPR 624 Social Media for Public Relations
SCPR 625 Visual Communications
SCPR 626 Speechwriting
SCPR 627 Persuasive Writing
SCPR 630 Political Communications and Campaigns
SCPR 634 Dynamics of Strategic Event Planning
SCPR 645 Non-Profit and Advocacy Public Relations
SCPR 670 Public Relations Campaigns
SCPR 675 Public Relations Management
SCPR 691 Public Relations Practicum
SCPR 699 Strategic Communication and Public Relations Capstone

Trinity reserves the right to change, without prior notice, any policy or procedure, tuition or fee, curricular requirements, or any other information found on this web site or in its printed materials.

Questions may be directed to the Office of Academic Affairs at academicaffairs@trinitydc.edu.

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