The Robert Wood Johnson Foundation (RWJF) seeks an experienced, innovative and intellectually-driven media relations professional to raise the visibility of the Foundation and communicate the impact of its programs and research to multiple external audiences. The new director will be responsible for creating enhanced outreach efforts – utilizing traditional and social media – initiating strategic media partnerships and expanding relationships with national and regional media representatives, policy makers and thought leaders.
ROBERT WOOD JOHNSON FOUNDATION
RWJF is the nation’s largest philanthropy dedicated to addressing the nation’s most complex health and health care issues. For 40 years the Foundation has brought its experience, commitment and a rigorous, balanced approach to the problems that affect the health and health care of all Americans. With $9 billion in assets generating grants approaching $400 million annually, RWJF supports the work of a diverse group of grantees whose programs have a measurable impact, prompt new public policies, inspire action from the private sector and improve systems for delivering the best health care for the nation. These program areas include initiatives on reducing childhood obesity, expanding health care coverage, improving the public health sector, as well as investments in health professionals’ training, pioneering health care solutions and the overall quality of health for all Americans.
This year marks the 40th anniversary of the Robert Wood Johnson Foundation’s emergence as the nation’s largest philanthropy devoted exclusively to health. The Foundation has embarked on a comprehensive, enterprise-wide communications effort, modernizing its media and communications outreach with the aim of projecting a more clearly defined image of RWJF’s mission, programs, impact and trajectory. Under the leadership of a new vice president, the Communications department is leading this effort by collecting stories from the Foundation’s grantees and disseminating these successes locally and nationally through both traditional and social media channels. This is an exciting time for a successful media relations professional to join RWJF and serve as the key media liaison, spokesperson, and story-teller. S/he will partner with the Foundation’s staff, national grantees and retained PR firms to identify and craft themes, research and projects into compelling news stories for the media and other external audiences. This is a pivotal moment to elevate the national presence of the Foundation – which will be the overarching goal of the new director of media relations.
DIRECTOR OF MEDIA RELATIONS
The director of media relations will lead the Foundation’s media outreach efforts. Reporting directly to the new vice president for Communications, the director of media relations will also oversee executive speaking engagements and provide media training for executive staff members. S/he will blend the creative use of social media along with traditional media channels to reach our targeted audiences. The director will work with the president/CEO and two senior vice presidents to identify executive speaking opportunities and will be responsible for the logistics surrounding any outside speaking engagements. S/he will manage two media relations associates.
Critical to the success of this role will be the director’s ability to tap into his/her high level contacts and media experience – preferably at a top tier media outlet. S/he will have a history of working with leading media, developing materials for external audiences, overseeing executive speaking engagements and managing social media operations.
The ideal candidate will have undergraduate degree and at least eight years of experience working at one or more highly successful and respected organizations and/or media outlets as a journalist or a media relations professional. S/he will possess superior writing and interpersonal skills, a track record of team-oriented project management and the ability to embody the mission of the Robert Wood Johnson Foundation. A collegial, collaborative and accessible leadership style, well suited to management in a highly regarded organization, is a prerequisite as is the creativity, energy and political savvy needed to introduce and champion new ideas.
For a longer position description and application instructions, please visit: http://www.nonprofitprofessionals.com/searches/rwjf.htm