Marketing and Outreach Fellow
3 months with a possible extension to 6 months
City First Homes (CFHomes) is a nonprofit funded by the Washington, DC government that provides financial assistance to help households afford homeownership. Our homeowners share appreciation at sale, lowering the price for the next buyer and creating a pool of permanently affordable homes to benefit the DC community for generations. CFHomes represents an exciting alternative paradigm to the country’s affordable housing crisis, and has been featured in the Washington Post, on NPR, and in McClatchy Newspapers. Learn more at www.cfhomes.org.
We seek candidates to apply for our paid Spring Marketing and Outreach Fellowship for a three month period, with a possible extension to six months, to help share this exciting opportunity with the community. We are particularly interested in candidates with specific experience in the following areas: (1) marketing, outreach and communications (2) customer management (3) residential real estate sales (preferred but not required).
Title: Marketing and Outreach Fellow
Location: Washington, DC
Purpose of the Position: The Marketing and Outreach Fellow will promote the new, city-funded down payment assistance program to low- and moderate-income households, in order to build interest in the program and generate purchase contracts.
Primary Duties and Responsibilities:
1. Customer cultivation – working with existing and new customers
to market the program
2. Realtor outreach – building relationships with realtors and
presenting at realtor organizations to generate continuing interest in the down payment assistance program
3. Customer processing – once a customer has signed a contract,
managing the closing process, including establishing their loan file, managing the inspection process, and helping them get to closing
4. Designing effective marketing material such as informational
sheets, flyers, diagrams, and PPT slides to translate the complex program into easy-to-understand concepts
5. Citywide outreach and generating new leads – reaching out to and
building relationships with employers and city agencies to generate ongoing interest in the program
6. Leveraging social media, mailing lists, blogs and online tools
to promote the program
Required: Bachelors Degree
Experience and Core Competencies:
Strong people skills
Hands-on experience in managing a marketing and outreach campaign
Successful track record in outreach and outreach
Excellent oral and written communication skills and analytical skills Excellent interpersonal and people skills Excellent computer skills and conceptual ability to develop creative outreach through technology
Advanced degree in marketing
How to Apply:
Thank you very much for your interest. CFHomes is an Equal Opportunity Employer with a strong commitment to diversity.
More information on City First Homes:
Learn more at www.cfhomes.org. CFHomes is a 501c3 not-for-profit organization supported by the Washington, DC government. CFHomes helps
low- and moderate-income households to access homeownership sooner than otherwise possible. CFHomes was created as a result of an act of DC city legislation. City First Homes offers an alternative to the current national paradigm of affordable housing: large-scale, concentrated, continually subsidized public housing. In contrast, City First Homes supports the development of mixed-income communities through the creation of permanently affordable, shared-appreciation homes. At a time when public budgets are constrained, City First Homes leverages a thin, one-time subsidy to create a model of homeownership that remains affordable in perpetuity. The program supports families who had previously been priced out of the homeownership market, to leave renting and access the long term wealth-building benefits and stability of owning a home. Several research studies have been conducted to show the effectiveness of shared-appreciation to preserve affordability. CFHomes’
down payment assistance makes owning a home more affordable by reducing monthly and upfront costs. If they sell, CFHomes homeowners agree to share a percentage of the home’s appreciation with the next buyer, to keep the home “permanently affordable,” an exciting and innovative model that is fiscally responsible and ensures that neighborhoods remain affordable to all. CFHomes owners build significant wealth through equity payments and tax benefits, and far more wealth than renting.
CFHomes has been covered by The Washington Post, McClatchey, Washington’s local NPR station, and Urban Land Magazine.