A New Marketing Campaign for Trinity

The Search Brochure

Goal: To create an image for Trinity that connects with young women in high school that is highly visual and engaging and conveys the distinctive opportunities and experiences of a Trinity education. The creative team focused on a student, Michelle Mitchell, to share the amazing opportunities she has experienced at Trinity.

The Cell Phone: The outside panel features a cell phone with a photo and text message from Michelle – making an immediate connection to the cell phone generation, while conveying a serious dimension of her college experience: her internship in Congress.

Next: Unfolding the Brochure