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Media Relations | Style Guide

Style Guide

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Click here to view the Trinity Style Guide as a PDF

How to Refer to the University

Trinity Washington University

In all print publications, mailings, brochures and other official print materials, where you need to include the complete name of the institution, use the following name: Trinity Washington University. Subsequent references should be: Trinity, or the university. This guideline should be followed for the text, return address and other usages; this also applies to official directory listings of Trinity on external web sites or publications.

For marketing purposes, the institution uses the branding “Trinity” as a single word to reference the university, and uses phrases such as, “Trinity, a comprehensive university in the nation’s capital…” or “Trinity, a comprehensive university in Washington…,” etc. The official Trinity logo is also used extensively in marketing materials, publications and mailings.

Four Schools, One University

Trinity Washington University is comprised of four schools. The official names for these schools are:

College of Arts and Sciences
School of Education
School of Nursing and Health Professions
School of Professional Studies

The College of Arts and Sciences is Trinity’s historic undergraduate women’s college, and also uses the name Trinity College.

Logo

Trinity has one official logo, pictured on the right in its acceptable color combinations. The logo is available in black and white or purple and gold, as Clip Art that is accessible from all faculty and staff computers on the Trinity network. In a Microsoft© program, click Insert > Picture > Clip Art, and search for “Trinity.” If you are off-campus and need the logo, download and save the logo from the Trinity web site at: www.trinitydc.edu/logo. This web page also provides additional information about using the logo. If you have difficulty downloading the logo, contact Jason Pier.

The logo, and only the logo, may be used for Trinity publications, mailings, fliers and other materials. The Trinity logo must be used in its entirety, and not altered in any way. Do not remove, add or change any of the lettering or graphics. If you reduce or enlarge the logo, you must maintain the proportions. To change the size of the logo in a Microsoft© program, do not click and drag the logo; this will result in distorted proportions. Instead, right click on the image, click on Format Picture, click on Size, check Lock Aspect Ratio and check Relative to Original Picture Size, and then change the size by changing the height or the width, and click OK.

The logo is available in different formats for use by vendors from Jason Pier, assistant vice president of marketing and communications, or Timothy Russell, assistant vice president of online communications. Please work with Jason Pier, assistant vice president of marketing and communications, to send the appropriate file format that vendors will need to reproduce our logo at various sizes.

Office Templates

The following Microsoft Office templates can be used to create consistently-branded office documents.

Trinity’s Symbols

The Trinity Coat of Arms

Trinity SealTrinity has one official Coat of Arms, which is not typically used on informal documents. It is regularly used on items such as diplomas, the commencement program, transcripts, major announcements, etc. As it is more formal, and difficult to reproduce due to its complexity, the coat of arms should not be used as a promotional graphic for specific departments or programs. It is only available directly from from Jason Pier, assistant vice president of marketing and communications, or Timothy Russell, assistant vice president of online communications.

The Trinity Coat of Arms was developed by M. Pierre de Chaignon de la Rose. In the center is an open book with gold-bound edges, bearing the motto of the university: Scientia Ancilla Fidei, or “Knowledge the Handmaid of Faith.” The open book is the symbol used for institutions of learning. The gold triangle, the book’s three clasps, the motto’s three words, and the three stars in top of the shield all reflect the name of the university.

The three stars in the top of the shield appear in exactly the same position which they occupy in the arms of the Washington family, and the flag of the District of Columbia. This further recalls the location of Trinity in Washington, D.C.

Trinity’s Colors

Purple and Gold

Trinity’s official colors are purple and gold. Commercial printers use Pantone (PMS) numbers to designate ink colors. Trinity’s PMS colors are PMS 269 for purple, and PMS 122 for gold. Acceptable accent colors are also denoted below.

Microsoft© Office software and other programs use different color systems (RGB, CMYK, HSL, LAB). The most common, used in Microsoft© programs, is RGB (Red, Green, Blue). Trinity’s RGB, CMYK, and Web colors are listed below. Please contact Jason Pier, assistant vice president of marketing and communications at 202-884-9710, for assistance with matching to Trinity’s purple and gold colors.

Trinity’s Colors
Purple Gold
Purple
PMS: 269
RGB: 75, 48, 106
CMYK: 80, 95, 0, 35
Web: 4B306A
Gold
PMS: 122
RGB: 252, 212, 80
CMYK: 0, 14, 80, 0
Web: FCD450

 

 

 

 

 

 

 

 

Many vendors for items such as mugs, pens, notepads, t-shirts, etc., do not use PMS ink colors and offer a limited choice of colors. Please work with Jason Pier, assistant vice president of marketing and communications, to identify the closest match, and to receive artwork in an appropriate file format that these vendors will need to reproduce our logo at various sizes.

The Trinity Fonts

Trinity has two official fonts that should be installed on all campus computers.

For body text in letters and non-headline use, Times New Roman (TNR) is to be used, in 12-point size, left justified. This font is also available in a variety of weights as needed. Margins should be 1″ all around (1.5″ down from the top when using letterhead, per the example below).

For headlines, Myriad Pro is to be used. This font is available in a variety of weights as needed.

The Trinity logo is made with a custom, hand-edited font and is not to be replicated outside of the word “Trinity” as part of the logo.

Trinity Terminology

Please use the correct spellings of the following campus names, locations and terms:

Campus Locations

  • Alumnae Hall
  • Cuvilly Drive
  • Cuvilly Hall
  • Kerby Hall
  • Main Hall
  • Marble Corridor
  • Notre Dame Chapel
  • O’Connor Auditorium
  • Rose Parlor
  • Seymour Court
  • Science Building
  • Social Hall
  • Sr. Helen Sheehan Library
  • The Well
  • Trinity Academic Center
  • Trinity Center for Women and Girls in Sports

Other Trinity Names

  • Sisters of Notre Dame (congregation that founded Trinity)
  • St. Julie Billiart (founded the Sisters of Notre Dame)
  • Sr. Julia McGroarty (one of the founders of Trinity)

Academic Degrees
Use an apostrophe in bachelor’s degree, a master’s, etc. There is no apostrophe in Bachelor of Science or Master of Arts. Use abbreviations such as B.A., M.A., and Ph.D., etc. Use only one reference to the degree.

  • Wrong: Dr. Pam Jones, Ph.D.
  • Right: Dr. Pam Jones, a chemist or Pam Jones, Ph.D.

Examples of Trinity’s Logo in Print

Business Cards, Letterhead and Envelopes

Trinity’s official letterhead, envelopes and window envelopes are stocked in the Post Office in the basement of Main Hall. If you have a need for a large quantity of letterhead or envelopes or a variation on the standard letterhead, please contact Jason Pier, assistant vice president of marketing and communications at pierj@trinitydc.edu.

The below sample shows the proper margins, fonts and formatting of a letter to be printed on Trinity letterhead.

Sample Letter with Margins

 

 

 

 

 

 

 

 

 

 

 

 

 

Business cards are ordered by the Office of Human Resources. To order your business cards, please contact Tracey Prince, associate director of human resources, or go to room 134 in Main Hall.

Business card sample

 

 

Where to Go for Logo Needs

Item needed Where to go Location
Business cards Human Resources princetr@trinitydc.edu
Colors See above, or Jason Pier www.trinitydc.edu/logo
Envelopes Post Office Main Hall B-11
Hats Jason Pier pierj@trinitydc.edu
Letterhead Post Office Main Hall B-11
Logo See above, or Jason Pier www.trinitydc.edu/logo
Marketing materials Jason Pier pierj@trinitydc.edu
Mugs Jason Pier pierj@trinitydc.edu
Other miscellaneous items Jason Pier pierj@trinitydc.edu
T-shirts Jason Pier pierj@trinitydc.edu


For more information contact Ann Pauley, Media Relations Trinity, 125 Michigan Avenue NE, Washington, DC 20017
pauleya@trinitydc.edu, (202) 884-9725.

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