Business AdministrationFacultySharon L. Levin, Assistant Professor of Business Administration (Program Chair) DescriptionThe Business Administration Program provides the student an intellectually challenging field of study that develops the conceptual, analytical, functional, interpersonal, and communication skills that are essential for success in an increasingly complex and global business environment. The student develops the ability to assess and analyze clearly what are frequently very complex situations, to assess in the light of organizational objectives the relative importance of the different factors, to make appropriate decisions and to be confident in implementing the ensuing policies and solutions. While encouraging individual initiative, the program also requires cooperative group work in a wide range of assignments and class projects. The student gains a good understanding of the cross-functionality of the factors and issues that affect organizations. The case study method, which is extensively applied in the program helps the student to develop a holistic view of the organization and learn innovative problem-solving skills. The curriculum reflects careful consideration of the development of these skills by providing the students with three levels of course-work: core courses, elective courses, and recommended courses. The curriculum offers students the flexibility to acquire broad training in key academic disciplines and the opportunity to tailor their courses to their particular goals. Major/MinorThe Business Program offers a major and a minor in business administration. Major RequirementsB.S. in Business Administration General Business Core ACC 245 Principles of Accounting I Plus any other four courses from the business administration menu of courses (ACC, BUA, MGT, MKT). Strongly recommended courses for business administration majors: COM 325 Intercultural Communication Minor RequirementsBusiness Administration BUA 105 Introduction to Business Program PoliciesTransfer Credits: Students may apply transfer credit in business administration toward the major/minor in business administration if the accepted courses correspond to those required at Trinity. Students majoring in business administration must complete a minimum of 15 credit hours in business administration at Trinity; three of those credit hours must be in BUA 480. Students minoring in business administration must complete a minimum of nine credit hours in business administration at Trinity. Advanced Placement: Advanced Placement exams are not offered in business administration. Pass/No Pass: The pass/no pass grading option is not accepted in courses required for the major or minor in business administration. Grades in Major Courses: Majors and minors must achieve a minimum cumulative GPA of 2.0 or better in courses applied toward the major or minor. TELL Policy: Students are encouraged to apply for TELL credits if they think their work experience qualifies for such credits. Study Abroad: Students are strongly encouraged to study abroad to obtain a greater understanding of the global nature of business. Prior discussions with program faculty are necessary to ensure that courses taken abroad can be applied toward major or minor credit. The Business Administration Program usually offers a study abroad course during the spring semesters. Course DescriptionsACC 210 Computer Applications in Accounting 3 cr Introduces computer applications typically used in the accounting field. Students will learn to prepare financial statements, budgets, and payroll using software. This hands-on class is designed to manage accounting information. Students should be computer literate before registering for this class. ACC 245 Principles of Accounting I 3 cr Introduces Generally Accepted Accounting Principles (GAAP) for sole proprietorships, and partnerships. This course provides students with an understanding of financial accounting theory and practice. Students learn to prepare income statements, balance sheets, and statements of owner's equity. A strong emphasis is placed on the accounting cycle, the preparation and interpretation of financial statements. ACC 246 Principles of Accounting II 3 cr This course is a continuation of ACC 245 and introduces Generally Accepted Accounting Principles (GAAP) for corporate entities. Students learn to prepare the statement of cash flows, compute earnings per share and evaluate investment alternatives. The course also introduces managerial accounting theory and practice. A strong emphasis is placed on job-order costing, process costing, cost-volume-profit analysis, budgeting and financial statement analysis. Prerequisite: ACC 245; FLC, Area I, Level 2 ACC 345 Intermediate Accounting 3 cr Studies financial accounting theory and practice as prescribed by the Financial Accounting Standards Board (FASB). Specific Statements of Financial Accounting Standards (SFAS) are covered. Prerequisite: ACC 246 ACC 346 Intermediate Accounting II 3 cr This course is a continuation of ACC 345 and is a comprehensive study of the following financial accounting topics: short and long term liabilities, income taxes, leases, pensions, contributed capital, retained earnings, stock options, earnings per share, statement of cash flows, accounting changes, error corrections, financial statement analysis, changing prices, disclosures, interim reporting, and segment reporting. Prerequisite: ACC 345 Introduces the theory of the Internal Revenue Code (IRC) for individual taxpayers. Students learn to apply IRC theory by preparing mock income tax returns for individual taxpayers. Topics include: income inclusions and exclusions, tax exemptions, deductions and credits, and filing requirements. Prerequisite: ACC 245 Introduces the theory and practice of management accounting. Students apply the theory of management accounting by preparing budgets, the Statement of Goods Manufactured, income statements for manufacturing concerns, and other internal reports. Topics include: cost behavior analysis, budgets, job order costing, process costing, standard costing, variance analysis, responsibility accounting, strategic cost management, and capital budgeting. Prerequisite: ACC 246 BUA 105 Introduction to Business 3 cr Provides the student with an overview of the functions and operations of business organizations. Topics discussed include: marketing, finance, production, human resource management, business ethics and the need for close coordination among all departments in an organization. FLC, Area VI, Level 1 The Internet provides impressive leverage for the increasing dominance of women in business. Educational and cultural exchanges provide a global electronic networking structure to support women. The course helps the student become confident in using the worldwide network (The WEB) and in harnessing the computer as a powerful tool. BUA 212 Women in Business 3 cr Reviews the evolution of women business managers and the unique skills and management styles that women business leaders bring to their organizations. This course explores ways to empower women in their quest for personal growth, prosperity, and recognition within today's global economy. BUA 260 Micro Computer Applications 3 cr Students learn and practice business applications in spreadsheets, graphics, project management, database, statistics, and word processing. This course uses hands-on techniques to expose students to a variety of microcomputer applications and software systems. BUA 290 Quantitative Methods 3 cr Explains the quantitative and mathematical tools and techniques used in business for improving the problem-solving process by making it more rational and analytical. Topics include: probability concepts, linear programming, critical path analysis, computer modeling, economic order quantity, data-based decision-making and Program Evaluation and Review Technique (PERT). FLC, Area V, Level 2 BUA 302 Legal Aspects of Business 3 cr Examines the basic principles of American law and the legal requirements and liabilities imposed upon businesses. Topics include dispute resolution, the judicial system, and the distinction between civil and criminal law; tort liability; intellectual property; contract law; the Uniform Commercial Code; agency law; the law governing forms of business organizations; and government employment, antitrust and environmental regulations. Students will be introduced to the principles of legal analysis, and the significant common law rules, statutes, and administrative regulations, applicable to business ethics. Prerequisite: MGT 200 Teaches the need to anticipate, plan, implement, and monitor change in organizations. Students examine frameworks for managing change, study examples of change, and apply these frameworks to managerial situations. The behavior of agents of change is examined with a view to develop facilitation skills for managing change in organizations. BUA 324 Business Financial Management 3 cr Introduces the theory and practice of business financial management. Discusses the techniques of financial management such as discounted cash flow, financial statement analysis, cost of capital, capital budgeting and leverage. Capital market theory and functions also are examined. BUA 330 Personal Financial Management 3 cr Introduces the tools and concepts employed in financial management for individuals. Topics include analysis of investment alternatives, tax minimization techniques, tax shelters, risk analysis, employee benefits, retirement and estate planning. Discusses the methods for integrating these areas into an overall financial plan tailored to individual needs. BUA 337 International Business 3 cr This course combines classroom work with a ten day overseas study tour (with focus on a different area of the world each year). Examines the factors essential for success in the international business arena, and how the emerging markets of Central Europe affect business throughout Europe and the United States. Integrates the functional business disciplines of accounting, finance, law, management, ethics, and marketing. It challenges the student to apply the knowledge gained in the other courses in business to strategic decision making. The course relies heavily on case analyses. Students have the option to do either a 60 hour practicum at a business/government organization, or a research project which would involve a comprehensive study of a major corporation. The practicum is recommended for weekday students and the research project is recommended for weekend students. Additionally, an integrative capstone project must be completed. Prerequisites: ACC 246, BUA 290, BUA 302, BUA 324, BUA 337, MGT 200, MGT 356, MKT 221, PHI 213 BUA 499 Independent Study 3 cr Offers guidance to students, with senior status, in independent study when no equivalent course is available. Prerequisite: Written permission from the program chair. MGT 200 Principles of Management 3 cr Discusses the elements of the management process which include planning, organizing, and implementation. Using a combination of lectures and the case study method, the course integrates theory and practice in a manner that emphasizes the connection between the two. MGT 201 Managing a Diverse Workforce 3 cr Today's workforce requires managers to create a multi-cultural climate in which all organization members are supported, valued, and allowed to reach their full potential. Topics covered in this class include: understanding the benefits of diversity across race, gender, age, and the impact of diversity on today's managers. Students will explore the behaviors that block organizational and individual effectiveness in a diverse workplace and the effective strategies for problem solving. FLC, Area II, Level 1 MGT 300 Entrepreneurship and Small Business Management 3 cr Introduces entrepreneurship and the important role of small business in the U.S. economy. The characteristics of small business, ventures and the techniques for capitalizing on their strengths and overcoming their weaknesses, are examined. Prerequisite: MGT 200 MGT 323 Supervision and Leadership 3 cr This course will explore the relationship between leadership style and effectiveness. Students will examine, through selected readings and case studies, the critical elements of leadership and distinguishing characteristics of successful leaders. Topics studied will include: communication style, decision making style, attitude toward risk-taking, and personality traits. Prerequisite: MGT 200 MGT 335 Human Resources Management 3 cr Introduces the theory and principles of human resource management. Topics include: human resource planning and job analysis; recruitment, selection and placement; performance appraisal; compensation systems; training and development; organizational improvement; and employee rights. Prerequisite: MGT 200 MGT 356 Organizational Behavior 3 cr Investigates management theories, research, and practice from a behavioral science perspective. Topics include: organizational goals and responsibilities, decision theory, planning, control, motivation, theories of leadership, group behavior, conflict and change. Prerequisite: MGT 200 MGT 357 Introduction to Organizational Development 3 cr Applies behavioral science theories and techniques to assess the current health of an organization and its ability to adapt to environmental changes, improve internal relationships, and increase its problem-solving capabilities. Students examine the essential steps for achieving behavioral and attitudinal change necessary to adapt to the dynamic external environment. Specific organizational development activities to be covered include: team building, survey-feedback, intergroup, and process consultation. Prerequisite: MGT 200 Addresses the principles and processes in the marketing of consumer goods and services and the organizational and environmental variables that have to be managed in order to be successful. Course materials focus on the essential components of the marketing mix, including product development, distribution, pricing policies and promotional strategies. MKT 310 Strategic Marketing 3 cr This course studies the tools of analysis, planning and control used to manage the marketing process, firm needs assessment through formulation of the offering, pricing, promotion and distribution. Employs case studies dealing with segmentation, positioning, developing competitive strategies, and gaining and maintaining market share. Prerequisite: MKT 221 MKT 322 Consumer Behavior 3 cr Refers to the behavior that consumers display in searching for, using, evaluating, and disposing of products and services to satisfy their needs. The study of consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. Relying heavily on case studies, the course requires students to understand and predict consumer behavior. Prerequisite: MKT 221 MKT 329 Marketing Research 3 cr Reviews and analyzes the processes which link the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifics the information required to address these issues: designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. Prerequisite: MKT 221 MKT 343 Advertising and Promotion 3 cr Studies promotional activity and marketing communication as they relate to the theory of exchange, and the existence of an informational gap between procedures or products (goods, services, and ideas) and the potential consumer. The tools of promotion include, advertising, personal selling, re-seller support, publicity and sales promotion. Decisions about the promotional mix, message, media, and their selection and execution are discussed. Prerequisite: MKT 221 MKT 400 International Marketing 3 cr Introduces the principles of global marketing and the strategies for competing successfully. Topics include: economic environment; cultural environment; political-legal environment; international marketing intelligence; methods of entry into foreign markets; and international promotion. Prerequisite: MKT 221 |
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